![]() The deliverability of all of your emails is affected by the presence of cold subscribers. These cold subscribers don’t stand out in a large email list but they can affect the performance of your entire list and the campaigns you create. It is thought that most email lists lose just under a quarter of their subscribers annually through unsubscribes.Ī further 10 to 25% of subscribers may simply go cold, staying subscribed but not opening your emails. If you plough on with your email marketing oblivious to the condition of your list you are taking a risk.Įmail lists are like plants, they can grow, but they also can rot and decay, becoming toxic to your whole operation if neglected. Why cleaning up your email list is a must. If you have neglected to do this, I hope I can encourage you to make this part of your routine. Think of your email list cleanup as a regular housekeeping task that comes with email marketing. Whatever the reason, the main symptom you are looking for is an email subscriber who has had no engagement with your emails over a prolonged period, typically 3 months. ![]() People who have unsubscribed but you have forgotten to remove from your list.Addresses that are undeliverable and continually bounce.Inaccuracies in the data entered by the subscriber at opt-in. ![]() Just what exactly is cleaning an email list?Įmail list cleaning is simply the task of removing inactive email subscribers. You could always check out my video on the topic. Well, you can set the bucket and sponge to one side and load up the computer as we take a look at the steps you need to take to give your email list a good scrub, improving your sender reputation and email deliverability as you go. Think about it, you probably have done an excellent job of getting your first 5000 subscribers and now you have a long list that is growing continually.īut, mixed in with the stellar responses and conversions, there will be dank, dark corners where unresponsive subscribers and dud emails are lurking – so the list will need a good old clean from time to time. ![]() I hope you have hot soapy water and a sponge to hand because right now we are going to take a look at how to clean up your email list. ![]()
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